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Germán Zurro

About

An Engineer's Understanding, a Seller's Instinct, and a Marketing Leader's Creativity.

Germán Zurro Valdez is a Madrid-based technology and Marketing executive with more than twenty years across technical, commercial, Product, and Marketing roles. He is currently VP Marketing at XYB.
Germán Zurro Valdez

The career

Each Stage Informs How Priorities Are Chosen.

The breadth matters for one reason: it makes it easier to judge what a particular company needs Marketing to do next, and to lead the work that follows.

  1. 01 · Technology

    CGI · Telefónica

    The career began in technology: security projects, consulting, and deployment work, where the job was to make complex systems work for real customers.

  2. 02 · Enterprise selling

    Check Point Software Technologies · Rubrik

    Eight years at Check Point Software Technologies moved from Sales Engineering to major-account responsibility, followed by enterprise, government, and channel selling at Rubrik. That period built a firsthand understanding of how enterprise purchases are actually made: the stakeholders, the objections, procurement friction, and what sellers can genuinely use.

  3. 03 · Product and Marketing

    Palo Alto Networks · TransUnion · Miro · Onum

    At Palo Alto Networks, that technical and commercial knowledge went into Sales enablement for an emerging category. At TransUnion it became ownership of both Marketing and Product. Miro added enterprise Product Marketing in a product-led-growth company; Onum, building Product Marketing from the first hire.

  4. 04 · Whole Marketing function

    XYB

    At XYB it is ownership of the whole Marketing function.

Experience

Career Record

  1. Nov 2025 – present

    XYB

    VP Marketing — first Marketing hire, whole Marketing function

    Spin-off from Monese; financial infrastructure

  2. Jul 2024 – Sep 2025

    Onum

    Global Director of Product Marketing — founding PMM

    Seed-to-Series A transition; acquired by CrowdStrike in 2025

  3. Aug 2022 – Jul 2024

    Miro

    Enterprise Product Marketing; security and privacy PMM

    Series C scaleup; PLG and enterprise

  4. 2021 – Aug 2022

    TransUnion

    Marketing and Product leadership, Spain — six-person team

    Acquisition integration

  5. Jul 2019 – early 2021

    Palo Alto Networks

    Product Sales Enablement, Spain and Portugal

    Startup-style unit within a public company

  6. Feb 2018 – Jul 2019

    Rubrik

    Enterprise and government Sales; channel and MSP development

    First startup experience; expanding cloud data-management company

  7. Nov 2010 – Feb 2018

    Check Point Software Technologies

    Sales Engineer, Senior Sales Engineer, Major Account Manager

    Established enterprise security vendor

  8. May 2009 – Nov 2010

    Telefónica

    Senior IT Security Consultant

    Technical delivery and consulting

  9. Oct 2007 – May 2009

    CGI España

    IT Security Project Manager

    Customer-facing technical projects

  10. Oct 2005 – Oct 2007

    Dixons

    Technology Sales Advisor

    Retail and B2B technology

Company financing, operating-unit maturity and the maturity of the Marketing function are different things; each role's context is described accordingly.

Recognition

Enterprise Commercial Awards.

Sales

  • #1 Sales Executive SEUR and #1 Top Overachievement SEUR Sales — 132% quota attainment, 2018, Q2 FY2019 (Rubrik)
  • 194% quota attainment and the historically largest one-time order in Iberia, $1.5M (Check Point Software Technologies)
  • #1 Top Overachievement SEUR Threat Prevention Sales (Check Point Software Technologies)

Sales Engineering

  • #1 Top Overachievement EMEA PoC Performer (Check Point Software Technologies)
  • IT Security Project of the Year, 2008
  • Digital Infrastructure Project Award — Healthcare Enterprise Private Cloud

Sales Enablement

  • Cortex XDR Century Club Award — 160% quota attainment, 2020 (Palo Alto Networks)

Colleagues and clients

What Colleagues Observed

“I had the pleasure of working closely with Germán at Miro, where our genuine connection fostered a highly successful partnership. Germán’s expertise in product marketing is truly exceptional. His strategic vision and innovative approach consistently drove impactful results, significantly contributing to our team’s success. Beyond his professional acumen, Germán’s reliability and dedication stood out. I could always count on him to deliver high-quality work and provide insightful perspectives. His collaborative spirit and proactive attitude made him an invaluable team member.

Germán’s professionalism and deep expertise in Security and Privacy deserve special recognition. His innovative and entrepreneurial mindset transformed how we engaged with these critical topics both internally and externally. By emphasizing transparency, he built trust with stakeholders and reinforced our commitment to safeguarding sensitive information. Germán’s ability to navigate complex challenges with clarity and foresight not only enhanced our processes but also set a benchmark for excellence in this area.

On a personal level, having Germán on board was an honor. His positive demeanor, integrity, and unwavering commitment to excellence not only elevated our projects but also enriched our workplace culture. Learning from and collaborating with him was always so fun and a pure pleasure! I wholeheartedly recommend Germán for any endeavor he chooses to pursue; he is a remarkable professional and an even more remarkable individual.”

Marina AlgasingerWorked with Germán at MiroLinkedIn, January 2025

“I have worked with German for around 2 years when we both were at Rubrik. German is one the most dedicated sales persons I have meet, always wanting to take the extra step, and offer the best solution to the customer, understanding both business and technical requests. He is always willing to learn new products and solutions, specially innovative ones. Having the chance to be with him on many customers meetings I have seen him manage complex situations, where he has been able to create a positive and creative environment, listening always to the customer and open to any feedback.”

Teresa Muñoz-CruzadoWorked with Germán at RubrikLinkedIn, June 2020

“Very experienced person in the Security market and one of the references in the Spanish territory due to his huge expertice. Everytime I've seen German in action in front of the customers, he has been able to convert the caos in order in just a few words.

German is a positive person and very good professional that it's a pleasure to have by your side! Congratulations my friend!”

Justo UcetaCollaborated with Germán across companiesLinkedIn, March 2014

“Excelente profesional, siempre dispuesto a ayudar para conseguir los objetivos. Trato excepcional, siempre atendiendo a las demandas con una excelente atención y buen humor.”

Translated from Spanish · An excellent professional, always willing to help achieve the objectives. Exceptional to deal with, always attending to requests with excellent service and good humor.

Juan Alfonso Diaz ValcarcelFormer clientLinkedIn, January 2013

Knowledge foundation

Technical, Domain, and Functional Preparation.

Domains: cybersecurity, cloud and infrastructure, data, fraud prevention, and fintech and banking infrastructure — with different depths of experience in each.

Technical foundation

Computer Engineering studies at Universidad Pontificia de Salamanca — two of the three BS courses completed. Linux and systems knowledge; networking and security practice through deployment, consulting, and presales work.

Vendor and cloud training: Check Point CCSA, CCSE, IPS Deep Dive, Virtual Systems and Multi-domain Management, SIEM SmartEvent; Fortinet Fortigate Firewall Administrator and Expert; F5 Local Traffic Management; Allot Certified Technical Engineer; Radware Load Balancing; Crossbeam XOS Technical Expert (2008); Telefónica VPN IP and Macrolan Services Management (2007); AWS Fundamentals: Going Cloud-Native (2020); Google Cloud Security Specialization (2020).

Technical-product training: Cortex XDR and Threat Hunting, Demisto SOAR (2019); Cortex XDR 2.0 and XSOAR, Prisma Cloud Container Security (2020); Rubrik Cloud Data Management (2018).

Functional and AI education
  • University of Alberta — Software Product Management (2020)
  • Stanford University — Product Marketing (2021)
  • HubSpot — Content Marketing Certification (2022)
  • University of San Francisco — Digital Marketing program
  • Miro — Copywriting and SEO Optimization (2023)
  • Harvard University — Introduction to Artificial Intelligence with Python (in progress)
  • Google — Crash Course on Python (2025)
Communication and effectiveness
  • Steve Johnson Connects — Media Training and Executive Communications Coaching (2021)
  • Barry Katz — Presentation Skills (2015) and Time Management (2016)
  • Wynter — How to write copy for a cybersecurity audience (2023)
  • Tribal Impact — Digital Content and Social Selling (2020)
  • MEDDIC Sales Methodology (2018)
  • Miro — Project Management Foundations (2023); Scorm Data Privacy Basics (2022); Miro Essentials
  • Forlopd — Privacy Policy and Data Protection (2021)
Tools in actual workflows

At XYB, positioning and website delivery run through an AI-assisted workflow using Claude, GitHub, and Vercel. Other working environments include HubSpot and Marketo, Salesforce and Clari, Jira and ProductBoard, cloud and Kubernetes tooling, and automation with Zapier, n8n, and Make.

Advisory and additional experience

University of San Francisco
Program advisory participation, Digital Marketing program: guidance to faculty, review of offerings and their business relevance, and student mentoring.
Andreessen Horowitz (a16z) context
Startup Coach for founders.
Mach37
Startup Mentor role, beginning March 2025.
Yuvoice (volunteer)
Director of Product Management, February–July 2025: market research, GTM strategy, product messaging, beta program, and launch and adoption, in a civil-rights and social-action context.
Stealth startup
Fractional Executive Growth Partner, 2025 — a minor collaboration with the founder on growth strategy and positioning.

Languages and location

LanguageLevelProficiency
SpanishC2Native
EnglishC1Proficient
FrenchB1Conversational

Based in EMEA (Spain), working with international B2B technology companies.

Professional interests

Alongside operating leadership, a growing interest in advisory and, over time, board roles with technology companies. Enquiries about NED or board director appointments are welcome through Contact; see also Leadership & Advisory.

Availability across time zones

Available Across EMEA, the US, and APAC.

CET
09:00–20:00
US Eastern
03:00–14:00
Singapore
16:00–03:00

Available within this window to operate and collaborate across EMEA and the US, and into the APAC afternoon and evening.

Proven since 2010 across different team distributions, headquarters locations, and working arrangements: on-site, hybrid, and remote.

Discuss the Situation Your Company Is In.

What the company needs, the responsibility you are considering, and the timing — that is enough to start.

Discuss an opportunity