About
An Engineer's Understanding, a Seller's Instinct, and a Marketing Leader's Creativity.

The career
Each Stage Informs How Priorities Are Chosen.
The breadth matters for one reason: it makes it easier to judge what a particular company needs Marketing to do next, and to lead the work that follows.
01 · Technology
CGI · Telefónica
The career began in technology: security projects, consulting, and deployment work, where the job was to make complex systems work for real customers.
02 · Enterprise selling
Check Point Software Technologies · Rubrik
Eight years at Check Point Software Technologies moved from Sales Engineering to major-account responsibility, followed by enterprise, government, and channel selling at Rubrik. That period built a firsthand understanding of how enterprise purchases are actually made: the stakeholders, the objections, procurement friction, and what sellers can genuinely use.
03 · Product and Marketing
Palo Alto Networks · TransUnion · Miro · Onum
At Palo Alto Networks, that technical and commercial knowledge went into Sales enablement for an emerging category. At TransUnion it became ownership of both Marketing and Product. Miro added enterprise Product Marketing in a product-led-growth company; Onum, building Product Marketing from the first hire.
04 · Whole Marketing function
XYB
At XYB it is ownership of the whole Marketing function.
Experience
Career Record
Nov 2025 – present
VP Marketing — first Marketing hire, whole Marketing function
Spin-off from Monese; financial infrastructure
Jul 2024 – Sep 2025
Global Director of Product Marketing — founding PMM
Seed-to-Series A transition; acquired by CrowdStrike in 2025
Aug 2022 – Jul 2024
Enterprise Product Marketing; security and privacy PMM
Series C scaleup; PLG and enterprise
2021 – Aug 2022
Marketing and Product leadership, Spain — six-person team
Acquisition integration
Jul 2019 – early 2021
Product Sales Enablement, Spain and Portugal
Startup-style unit within a public company
Feb 2018 – Jul 2019
Enterprise and government Sales; channel and MSP development
First startup experience; expanding cloud data-management company
Nov 2010 – Feb 2018
Check Point Software Technologies
Sales Engineer, Senior Sales Engineer, Major Account Manager
Established enterprise security vendor
May 2009 – Nov 2010
Telefónica
Senior IT Security Consultant
Technical delivery and consulting
Oct 2007 – May 2009
CGI España
IT Security Project Manager
Customer-facing technical projects
Oct 2005 – Oct 2007
Dixons
Technology Sales Advisor
Retail and B2B technology
Company financing, operating-unit maturity and the maturity of the Marketing function are different things; each role's context is described accordingly.
Recognition
Enterprise Commercial Awards.
Sales
- #1 Sales Executive SEUR and #1 Top Overachievement SEUR Sales — 132% quota attainment, 2018, Q2 FY2019 (Rubrik)
- 194% quota attainment and the historically largest one-time order in Iberia, $1.5M (Check Point Software Technologies)
- #1 Top Overachievement SEUR Threat Prevention Sales (Check Point Software Technologies)
Sales Engineering
- #1 Top Overachievement EMEA PoC Performer (Check Point Software Technologies)
- IT Security Project of the Year, 2008
- Digital Infrastructure Project Award — Healthcare Enterprise Private Cloud
Sales Enablement
- Cortex XDR Century Club Award — 160% quota attainment, 2020 (Palo Alto Networks)
Colleagues and clients
What Colleagues Observed
“I had the pleasure of working closely with Germán at Miro, where our genuine connection fostered a highly successful partnership. Germán’s expertise in product marketing is truly exceptional. His strategic vision and innovative approach consistently drove impactful results, significantly contributing to our team’s success. Beyond his professional acumen, Germán’s reliability and dedication stood out. I could always count on him to deliver high-quality work and provide insightful perspectives. His collaborative spirit and proactive attitude made him an invaluable team member.
Germán’s professionalism and deep expertise in Security and Privacy deserve special recognition. His innovative and entrepreneurial mindset transformed how we engaged with these critical topics both internally and externally. By emphasizing transparency, he built trust with stakeholders and reinforced our commitment to safeguarding sensitive information. Germán’s ability to navigate complex challenges with clarity and foresight not only enhanced our processes but also set a benchmark for excellence in this area.
On a personal level, having Germán on board was an honor. His positive demeanor, integrity, and unwavering commitment to excellence not only elevated our projects but also enriched our workplace culture. Learning from and collaborating with him was always so fun and a pure pleasure! I wholeheartedly recommend Germán for any endeavor he chooses to pursue; he is a remarkable professional and an even more remarkable individual.”
“I have worked with German for around 2 years when we both were at Rubrik. German is one the most dedicated sales persons I have meet, always wanting to take the extra step, and offer the best solution to the customer, understanding both business and technical requests. He is always willing to learn new products and solutions, specially innovative ones. Having the chance to be with him on many customers meetings I have seen him manage complex situations, where he has been able to create a positive and creative environment, listening always to the customer and open to any feedback.”
“Very experienced person in the Security market and one of the references in the Spanish territory due to his huge expertice. Everytime I've seen German in action in front of the customers, he has been able to convert the caos in order in just a few words.
German is a positive person and very good professional that it's a pleasure to have by your side! Congratulations my friend!”
“Excelente profesional, siempre dispuesto a ayudar para conseguir los objetivos. Trato excepcional, siempre atendiendo a las demandas con una excelente atención y buen humor.”
Translated from Spanish · An excellent professional, always willing to help achieve the objectives. Exceptional to deal with, always attending to requests with excellent service and good humor.
Knowledge foundation
Technical, Domain, and Functional Preparation.
Domains: cybersecurity, cloud and infrastructure, data, fraud prevention, and fintech and banking infrastructure — with different depths of experience in each.
Technical foundation
Computer Engineering studies at Universidad Pontificia de Salamanca — two of the three BS courses completed. Linux and systems knowledge; networking and security practice through deployment, consulting, and presales work.
Vendor and cloud training: Check Point CCSA, CCSE, IPS Deep Dive, Virtual Systems and Multi-domain Management, SIEM SmartEvent; Fortinet Fortigate Firewall Administrator and Expert; F5 Local Traffic Management; Allot Certified Technical Engineer; Radware Load Balancing; Crossbeam XOS Technical Expert (2008); Telefónica VPN IP and Macrolan Services Management (2007); AWS Fundamentals: Going Cloud-Native (2020); Google Cloud Security Specialization (2020).
Technical-product training: Cortex XDR and Threat Hunting, Demisto SOAR (2019); Cortex XDR 2.0 and XSOAR, Prisma Cloud Container Security (2020); Rubrik Cloud Data Management (2018).
Functional and AI education
- University of Alberta — Software Product Management (2020)
- Stanford University — Product Marketing (2021)
- HubSpot — Content Marketing Certification (2022)
- University of San Francisco — Digital Marketing program
- Miro — Copywriting and SEO Optimization (2023)
- Harvard University — Introduction to Artificial Intelligence with Python (in progress)
- Google — Crash Course on Python (2025)
Communication and effectiveness
- Steve Johnson Connects — Media Training and Executive Communications Coaching (2021)
- Barry Katz — Presentation Skills (2015) and Time Management (2016)
- Wynter — How to write copy for a cybersecurity audience (2023)
- Tribal Impact — Digital Content and Social Selling (2020)
- MEDDIC Sales Methodology (2018)
- Miro — Project Management Foundations (2023); Scorm Data Privacy Basics (2022); Miro Essentials
- Forlopd — Privacy Policy and Data Protection (2021)
Tools in actual workflows
At XYB, positioning and website delivery run through an AI-assisted workflow using Claude, GitHub, and Vercel. Other working environments include HubSpot and Marketo, Salesforce and Clari, Jira and ProductBoard, cloud and Kubernetes tooling, and automation with Zapier, n8n, and Make.
Advisory and additional experience
- University of San Francisco
- Program advisory participation, Digital Marketing program: guidance to faculty, review of offerings and their business relevance, and student mentoring.
- Andreessen Horowitz (a16z) context
- Startup Coach for founders.
- Mach37
- Startup Mentor role, beginning March 2025.
- Yuvoice (volunteer)
- Director of Product Management, February–July 2025: market research, GTM strategy, product messaging, beta program, and launch and adoption, in a civil-rights and social-action context.
- Stealth startup
- Fractional Executive Growth Partner, 2025 — a minor collaboration with the founder on growth strategy and positioning.
Languages and location
| Language | Level | Proficiency |
|---|---|---|
| Spanish | C2 | Native |
| English | C1 | Proficient |
| French | B1 | Conversational |
Based in EMEA (Spain), working with international B2B technology companies.
Professional interests
Alongside operating leadership, a growing interest in advisory and, over time, board roles with technology companies. Enquiries about NED or board director appointments are welcome through Contact; see also Leadership & Advisory.
Availability across time zones
Available Across EMEA, the US, and APAC.
- CET
- 09:00–20:00
- US Eastern
- 03:00–14:00
- Singapore
- 16:00–03:00
Available within this window to operate and collaborate across EMEA and the US, and into the APAC afternoon and evening.
Proven since 2010 across different team distributions, headquarters locations, and working arrangements: on-site, hybrid, and remote.
Discuss the Situation Your Company Is In.
What the company needs, the responsibility you are considering, and the timing — that is enough to start.