Leadership & Advisory
What Responsibility Does Your Company Need Someone to Take?
Four ways to work together
Choose by Responsibility, Not by Label.
Permanent
Permanent CMO / VP Marketing
Build and lead the Marketing function with full commercial responsibility.
Permanent
Permanent VP Product Marketing
Lead positioning, market intelligence, launches, enablement, and enterprise GTM.
Fractional
Fractional CMO / VP Marketing
Continuing executive ownership of agreed priorities, with clear decision rights.
Advisory
Strategic Marketing / GTM Advisory
Independent support for a defined decision; execution stays with the company.
Fit matrix
Where This Experience Applies
Primarily Seed; viable earlier companies selectively
Technical Founder-Led Company Establishing Senior Marketing Ownership
Establish market focus and foundations, choose priorities, and build the function around real resources.
Evidence: XYB · TransUnion · Onum
Series A/B mandates
Technical Company Strengthening Marketing or Strategic PMM
Lead Marketing, or the distinct Product Marketing mandate, with meaningful influence on Product and Sales.
Evidence: XYB · TransUnion · Onum · Miro · Palo Alto Networks
Commercial-motion change; Series C experience at Miro
Product-Led Company Strengthening Enterprise Adoption
Align enterprise value, buyer personas, trust evidence, adoption programs, and seller enablement alongside PLG.
Evidence: Miro · Palo Alto Networks · Onum
Selective situations
Spin-Off, Corporate Venture, or Small Acquired Business
Establish or adapt Marketing amid parent dependencies, inherited assets, or integration.
Evidence: XYB · Palo Alto Networks · TransUnion
Domain foundation
Technical Understanding, Applied to Commercial Decisions.
- Enterprise SaaS
- Cybersecurity
- Cloud & infrastructure
- Data
- Fintech & banking infrastructure
Capabilities
Connected to the Decisions Buyers and Companies Make.
- Which customers and use cases should we pursue?
- Primary and secondary research, segmentation and personas, competitive intelligence, and structured customer and Product feedback.
- Why should the buyer choose this product?
- Translating architecture into value, positioning, category narrative, objection handling, and analyst relations.
- How should the proposition enter a commercial conversation?
- Buyer propositions and commercial entry points, RFP and ROI support, and seller support — including solution naming and framing at XYB and some pricing work at TransUnion.
- How do sellers and customers put it to use?
- Sales and partner enablement, coordinated launches, migration and adoption programs, and close work with Customer Success and Engineering.
- What should Marketing build and execute first?
- Function-wide prioritization across growth, digital, and field work; brand, content, and search; demand foundations; and team sequencing.
- How do we coordinate and learn?
- Alignment across Product, Marketing, and Sales; people leadership; organization design; funnel and KPI responsibilities; and analytics and automation.
Availability across time zones
Available Across EMEA, the US, and APAC.
- CET
- 09:00–20:00
- US Eastern
- 03:00–14:00
- Singapore
- 16:00–03:00
Available within this window to operate and collaborate across EMEA and the US, and into the APAC afternoon and evening.
Proven since 2010 across different team distributions, headquarters locations, and working arrangements: on-site, hybrid, and remote.
Discuss the Situation Your Company Is In.
What the company needs, the responsibility you are considering, and the timing — that is enough to start.