Sustained Ownership of Marketing, or of Strategic Product Marketing.

For companies that need one person to own the Marketing function and be accountable for what it achieves.

• Building a first senior Marketing function — typically in a technical, founder-led company at Seed or around Series A, where the product exists but Marketing does not yet.
• Leading and adapting an existing function — at Series A/B, or after a change of ownership, a spin-off, or an integration.
• Setting priorities across positioning, content and search, digital and field growth, demand foundations, analyst relations, and operations — and deciding which specialists or team members to add, and when.

Evidence: full Marketing ownership at XYB as first Marketing hire, and full Marketing and Product ownership at TransUnion in Spain, leading a six-person cross-functional team.