Case Studies
Company Situations, and the Responsibility Taken in Each.
- 01
XYB
Building Marketing Foundations and Connecting Them to a Customer Win
Built the first Marketing positioning framework; the first MQL progressed into a customer RFP awarded to XYB.
Full Marketing ownershipRead caseNovember 2025 – present
- 02
Miro
Strengthening a Hybrid Product-Led and Enterprise Sales Motion Through Trust
Data Residency launch and adoption programs, which his manager writes influenced nearly $100M in enterprise revenue.
Enterprise and trust-domain PMMRead caseAugust 2022 – July 2024
- 03
Palo Alto Networks
Turning an Emerging XDR Category into an Enterprise Buying and Selling Proposition
Contributed to early XDR commercialization and adoption in Spain and Portugal, within the pioneering Cortex team.
Product Sales Enablement (a PMM capability)Read caseJuly 2019 – early 2021
- 04
Onum
Building the Product Marketing Function in a Company Acquired by CrowdStrike
Built PMM from the first hire: architecture-to-value positioning, launches, RFP/ROI, and seller enablement.
Full PMM ownershipRead caseJuly 2024 – September 2025
- 05
TransUnion
Connecting Product, Marketing, and Growth During Integration
Led a six-person cross-functional team across Marketing, Product Management, and consultancy.
Full Marketing and Product ownershipRead case2021 – August 2022
- 06
Rubrik
Learning Startup Commercialization Through Enterprise and Partner Sales
132% quota attainment in 2018 and #1 Sales Executive SEUR, while educating Iberian buyers and partners on a new approach to data protection.
Enterprise SalesRead caseFebruary 2018 – July 2019
Discuss the Situation Your Company Is In.
What the company needs, the responsibility you are considering, and the timing — that is enough to start.