Case 05 of 06 · TransUnion
Connecting Product, Marketing, and Growth During Integration
At a glance
- Role
- Marketing and Product leadership · Spain
- Period
- 2021 – August 2022
- Scope
- Full Marketing and Product ownership
- Context
- Spanish operation within an acquisition integration
Key contribution · Led a six-person cross-functional team across Marketing, Product Management, and consultancy.
Confirma, a fraud-prevention business in Spain, was being integrated through the Callcredit and TransUnion ownership chain. Germán owned both Marketing and Product for the Spanish operation and led a six-person team spanning Marketing, Product Management, and consultancy.
Context
A Spanish operation of roughly twenty people, working within a larger group whose ownership had changed. Integration brings parent-company dependencies, inherited assets, and new interfaces — while customers still expect the product and service to improve.
Owned Remit
Whole Marketing and Product functions in Spain, with people leadership of a six-person cross-functional team that included consultancy.
Product and Customer Priorities
Market and customer research informed product priorities in fraud prevention and related financial-services use cases. The role included Product financials and some pricing work, alongside coordination with the consultancy team that delivered for customers.
Growth and Resource Choices
Germán led digital and field growth activity, choosing where limited resources would have the most commercial effect while the operation adapted to the wider group.
Supported Outcomes
- 404% growth in lead generation.
- 66% uplift in professional-services revenue.
- Combined Marketing and Product leadership in one operation.
- People leadership of a six-person cross-functional team.
Discuss the Situation Your Company Is In.
What the company needs, the responsibility you are considering, and the timing — that is enough to start.